drinkmoor wines

This is a separate venture of Max and Karen Cofield (who also own Cofield Wines) and son Damien, with a very clear vision and marketing plan. It is to encourage people to make wine their beverage of choice; in other words, don't drink beer or spirits, drink wine instead, or drink more wines. Thus the wines are made in an everyday, easy-drinking style, with the cost kept as low as possible. The labelling, too, is designed to take the pretentiousness out of wine drinking, and to provide a bit of fun. Although the Cofields don't say so, this is the heartland of Generation X. -JAMES HALLIDAY