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Get behind Australia's best independent winemakers with Naked Wines

By Halliday Promotion

26 Apr, 2021

Access exclusive wines at up to 40 percent off – and support your favourite winemakers at the same time.

Since 2012, online wine retailer Naked Wines has been dedicated to giving the best Australian and New Zealand winemakers the backing they need to make the best wines they’ve ever made. By connecting 60 of the best independent winemakers in the industry directly with its more than 100,000 Angel members, the company removes traditional ‘non-consumable’ costs like distributors to ensure a better deal for producers and customers alike.

With the support of Naked Wines, these independent producers – including emerging and award-winning winemakers who have worked for famous labels like Yalumba, Penfolds, Wolf Blass and Vasse Felix – now work for themselves. Naked Wines members can enjoy up to 40 per cent off retail prices as well as the opportunity to support the winemakers directly and access exclusive wines. Discover more about the Naked Angels program and how you can get a $100 voucher below.

Buy exclusive wines by standout independent producers at a fraction of the price with the Naked Angels program.

Before a wine is sold at the recommended retail price (RRP) a myriad of undrinkable costs are applied, resulting in a hefty mark-up. Marketing, transportation and distribution are just a few of the factors that contribute to a price hike that leaves both winemakers and consumers short-changed. Naked Wines’ innovative business model sees these figurative middlemen cut out in exchange for a direct-to-consumer retail platform that connects wine-lovers with the best independent winemakers and their wines.

There are two ways customers can purchase from Naked Wines: as a guest purchaser at non-member prices, or as a Naked Angel to access discounted prices and freebies. The Naked Angels membership program sees customers credit their Naked Wines account with a small amount of money every month to use against their future orders. In return, they get up to 40 per cent off the retail price, exclusive wines not available anywhere else, bonus bottles with certain purchases and direct contact with the winemakers themselves. Naked Wines is also backed by a No Fuss Refund policy where customers can be credited for any bottle they’re not completely satisfied with.

Jen Pfeiffer of five star Halliday-rated winery, Pfeiffer Wines, is one of many Naked Wines producers.

But consumers aren’t the only beneficiaries of the Naked Angels program. By connecting wineries with a customer base of more than 100,000 people in Australia alone, winemakers – especially those from smaller labels – have the opportunity to sell their product at fair prices. A host of talented local winemakers have joined the Naked Wines stable in the last 12 months, including the acclaimed Phillip Moraghan (ex-Curly Flat), Paige McCardle, Josh Pfeiffer from Whistler (ex-Henschke), Glenn Barry (ex-Knappstein) and Ben Riggs of Mr Riggs Wine Co. (ex-Wirra Wirra).

In addition to being an ecommerce platform, Naked Wines is an online community that invites wine lovers to post and read millions of reviews, connect with each other and chat with the winemakers themselves. To access discounts on some of Australia and New Zealand’s best wines and to support your favourite winemakers, become a Naked Angel today. All new customers will receive a $100 voucher, fully redeemable on any wine purchase of 12 bottles or more. 

Get $100 to spend on your first order of 12 wines. Claim here.

*This article was produced in partnership with Naked Wines. The above offer entitles first time Naked customers to $100 off their order of 12 bottles. Customers purchasing the discounted $79.99 Halliday, Red or White cases will automatically receive an Angel membership, free to cancel anytime. Alternatively, use the $100 voucher to build your own case of 12 wines without signing up.