Halliday China works with E-Commerce Platform ABM

12 Jun, 2019

Halliday Wine Companion China is partnering with leading e-commerce platform, Access Brand Management.  

In August 2019, we will be creating a Halliday Wine Club on the platform, offering five-star wineries the opportunity to enjoy direct wine sales through one of the largest independent e-commerce channels in China. 


Launching in August with four categories of wines, we are recruiting wineries to be part of this wonderful initiative. The categories are as follows:

  1. 1 ) Fine Wine: 95+points, 5000+ bottles required 

  2. 2) 90+points Wine:  middle range, red wine with classic label, male preferred taste, consumed for business entertainment or gifting, 10000+ bottles required 

    3) Female Choice: 90+points, eye-catching label, female preferred taste (rose, white wine with higher residue sugar, dessert wine), 10000+ bottles required
  3. 4) Entry-Level Wine: 10000+ bottles required

Please note:

There will be an eight per cent commission model between Halliday and participating wineries. 

These wines must not be available in China.

Logistics: ABM and wineries to coordinate logistics.

Expression of interest required by June 14th. Please register your interest here.